To support Disney Springs’ ongoing brand platform Happily Whatever You’re After, I worked with the creative team to launch the Fresh Perspective campaign — a vibrant Spring initiative designed to re-energize the Disney Springs brand and connect more deeply with young adult and adult audiences.

Our goal was to showcase Disney Springs as the ultimate destination to shop, dine, and play. All day and night, through a refreshed visual lens. We introduced bold, dynamic photography and video content, featuring energizing camera angles, lively fashion, and vivid, bright color palettes. Special attention was given to highlighting key locations across Disney Springs, bringing out the property’s personality in a way that felt fresh, modern, and aspirational.