Created the Snickers x Reddit paid partnership campaign, designed to target the gaming community through a series of playful, nostalgia-driven social activations.

Our concept centered around recreating legendary and infamous moments from beloved games — moments every gamer would instantly recognize — and giving them a signature Snickers twist.

The campaign leveraged Reddit’s highly engaged gaming audiences, using humor, insider references, and bold visual storytelling to spark conversation and drive brand affinity.

Can you name all the games we referenced? 🎮🍫