Created the Snickers x Twitch paid partnership campaign, crafted to connect with gamers by spotlighting the hilariously relatable moments that throw us off our game. While also reminding us that sometimes, you’re just not you when you’re hungry.

The campaign creatively brought to life universal gamer frustrations like rage quitting, endless buffering screens, and that endlessly annoying low-health beeping sound. Through a series of Twitch-native content pieces, we tapped into these all-too-familiar experiences with humor and authenticity, seamlessly tying them back to Snickers’ core message: when frustration strikes, a Snickers can help you get back in the game.

I worked on the creative development and visual execution, ensuring each moment felt true to the gamer experience while keeping the tone fun, self-aware, and totally Twitch-friendly.

Because at the end of the day… you probably just needed a Snickers. 🎮🍫