I worked on the production and art direction of a series of recipe videos for Snickers and Twix, developed for their websites and social media channels including YouTube, Instagram, Facebook, Pinterest, and Twitter.

The goal was to create visually mouthwatering, easy-to-follow recipe content that highlighted new ways to enjoy these iconic brands. Each video was crafted to be platform-optimized, balancing high-quality food styling with bold branding moments to maximize engagement across a wide range of audiences.

From concepting through shoot day, I helped oversee visual direction, ensuring each recipe felt indulgent, shareable, and on-brand — making Snickers and Twix not just treats, but crave-worthy ingredients for everyday fun.