I worked on the Snickers Crunchy vs. Snickers Creamy social campaign — a playful showdown designed to spark engagement by tapping into the competitive spirit of voting culture.

The campaign positioned the original Snickers Bar as Team Crunchy and the Snickers Creamy Peanut Butter Bar as Team Creamy, inviting fans to rally behind their favorite. We leaned into classic election-inspired visuals like stars, stripes, badges, and buttons, giving the campaign a bold, high-energy feel while keeping it fun and distinctly Snickers.

Each side was given its own unique personality and tone of voice. Crunchy as bold and classic, Creamy as smooth and chill — allowing audiences to connect with the brand in a fresh and spirited way. From visual direction to messaging, I helped shape a social-first campaign that got fans talking, choosing sides, and celebrating the delicious debate between two iconic flavors.

So... what team are you on? 🍫🥜